Unleashed Potential

We open the cages and let the entrepreneurs out to share ideas, resources, and connect with investors, community leaders, and thought leaders.





Our Mission

Bring external resources to local founders

Provide best in class business education

Remove barriers to capital

We look forward to strengthening relationships with small business and startup ecosystems in West Michigan to create dynamic support and community across county lines.

Years Active


Equity-Free Investment Fund

Since 2007

Startup Zoo was cofounded by Ryan Goins and Carl Brown, with a group of enthusiastic tech entrepreneurs who are trying to grow in Michigan and make new technology a growing community in Kalamazoo. The organization has developed what is today’s fastest growing startups and businesses in Kalamazoo. Many entrepreneurs have found their inspiration to start new ideas and encouragement to pursue avenues outside of entrepreneurship. 

Re-launch, re-vision and re-engaging Kalamazoo’s entrepreneurship community

Startup Zoo is focused on bringing national brands and capital relationships to Kalamazoo County to support business owners and startups. As a hub for the Kalamazoo entrepreneurship community, we work with other business support programs to streamline efforts, resources, and impact. We have a vision of attracting and retaining high-growth startups, creating new jobs, and providing access to equity-free capital. 

Meet our team

Carl Brown

Executive Director

Sydney Davis

Entrepreneur in Residence


Program Manager


Community Manager



229 E Michigan Ave
Suite 335
Kalamazoo, MI 49007

Subscribe for News